Social media has become an essential part of marketing in today’s business world.  It’s a great way to keep in touch with your customers, share relevant information and market new products.  As a commercial real estate agent in Boston’s Metro area, I’ve found that social media can also be an invaluable tool for networking.  It can be difficult, however, to strike a balance between posting engaging information and spamming your followers.  Here are some ways to build up a social media presence that will attract customers, old and new!

If you’re just starting out with social media for your business, the number of social media sites out there might be overwhelming.  While you may want to set up accounts with Twitter, Facebook, Google+, Pinterest and other major social media sites, it’s a good idea to focus on the one that feels the most comfortable to you when you’re first starting out.  Do you prefer to share short, concise bits of information?  Try Twitter.  Are photos an essential part of the information that you would like to share?  Facebook is a great place to post photos along with relevant information.  By focusing on the site that you’re the most comfortable with, you can begin to build your social media presence.

It’s also important to consider the content of your postings.  It’s fine to post advertisements for your company here and there, but try not to go overboard or your followers may feel as though they’re being spammed by your postings.  Try posting helpful information, articles of interest, quotes, or even questions to get your followers involved.  When an individual is deciding whether or not to follow you on Twitter or “like” your Facebook page, he or she will likely take a look at what you’ve been posting lately.  If it’s all advertisements or information about your company and nothing else, it may not be appealing and you could lose a potential follower.  Change up your postings to keep things interesting and useful!

As I mentioned before, social media can be an excellent tool for networking.  If someone re-tweets or shares something that you post, thank them!  A simple thank you can go a long way.  Maintain a social media relationship with other business connections by re-tweeting or sharing information posted by them that is of interest to you.

Social media can be a powerful tool in your marketing arsenal.  By following a few simple steps, you can create a social media presence that is both engaging for your followers and beneficial for your business. If you ever have any questions on how to best market your Boston Metro area business, don’t hesitate to contact me and ask! I’d be happy to share information that I’ve found helpful.

Jay Nuss
Jay Nuss Realty Group, LLC
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