The central core of my business is focused on commercial real estate in Boston’s Metro South area, but in the past, I’ve also acted as a social media expert and guide. I’ve used social media professionally and personally to connect with clients and expand my business. It’s becoming increasingly more important for other businesses in my area to utilize social networking sites like Facebook to give their brand more exposure because as people are using technology to connect with one another more frequently, they will have to be able to find a local business on those social platforms as well as in the search engines.
As a commercial real estate agent in Boston’s Metro South area, I’ve worked with many businesses who are hoping that the right office space will give their business the potential for growth that it needs. A new office location can definitely help, but so can using the latest technology trends to connect with people in your community and give your brand the exposure it needs to grow. Facebook being the most popular of these sites, you’ll want to make sure that your business gets the exposure it needs to on that page in particular. Here are a few tips that will help you do so:
• Make your Page visually appealing. Facebook recently rolled out a new Timeline design that allows you to create a custom header at the top of your page. You should use this as an image that captures your branding and incorporates more information about your company. While you can’t include location or contact info on this graphic, per Facebook’s regulations, you can include your logo and custom graphics that provide a fantastic “introduction” to your brand. Couple this with a great thumbnail photo and a few custom tabs and your page will be eye-catching enough for consumers to want to visit it.
• Encourage engagement. Yes, social media is another way to market yourself and your business, but it’s also designed to be interactive. It’s called “social” media for a reason. Encourage users to engage on your page, and view your posts as a way to tell a story or interact, not simply a way to market yourself. If you take this approach, you’ll see more of a response from this marketing medium.
• Post varied, but relevant, content. It’s okay to post a variety of different kinds of content, but you want to make sure that what you’re posting is relevant to your target market. Community content, items related to your business and other public interest posts are what you should be focusing on. You want to keep things as appropriate and non-controversial as possible. You want your page to be a space where people feel comfortable contributing.
• Avoid too much business jargon. Overusing buzzwords or business keywords will make your page look like too much of a running billboard ad. You don’t want to look like you’re over-marketing yourself. It’s okay to utilize jargon on occasion, but overdoing it will result in lost interactions and connections, and you won’t see the response you’re looking for on your page.
Technology can open a lot of doors for businesses in Boston’s Metro South area. The question is whether or not you choose to utilize it to take your company to the next level. As a commercial real estate agent in Boston’s Metro South area who has used social media personally and professionally, I can attest to the success this marketing platform can bring, and when I can, I give my clients advice and tips on how to use it to give their brand more exposure.
If you have any questions about finding the right office space in Boston’s Metro South area, or you are looking for some more social media marketing tips, don’t hesitate to contact me! I’d be happy to share with you. I hope to hear from you soon.
Jay Nuss Realty Group, LLC
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