You’ve done it. You’ve worked with a commercial real estate agent in Boston’s Metro South area and found the perfect office space. You are ready to move your company into an exciting new environment. There’s just one thing that you need to do now: let the world know that you’re moving.
This can seem like a daunting process. Think of all the marketing pieces, websites, and billing information you’ll have to update. It can be exhausting. There is a way to do this efficiently, but it involves organization and timeliness. Once you sign the lease on your new Metro South area office, you need to make marketing your move a priority. As an experienced commercial real estate agent, I’ve worked with several businesses in transition and can tell you about some of the effective ways to switch over to your new address:
1. Send out an email blast. Since most people communicate via email nowadays, this is one of the more effective ways to announce your move. Sign up for an email service like iContact, Constant Contact, MailChimp or IXACT Contact, import all of your existing contacts into the database, choose one of the user-friendly templates offered on the site, create your announcement and send. This is much more efficient than sending an email through Outlook or gmail, and it looks much more professional with the templates available. In one email, most of your clients can know exactly where you will be located.
2. Update your address and phone number on all sites as soon as possible. This extends beyond just your website. You need to make sure that you update your contact information on Facebook, Twitter, LinkedIn, your blog, and even in your email signature. The sooner your new information is everywhere online, the better. That way both newcomers to your business AND people who are connected to you online will know exactly where your new office is located.
3. Send a postcard to your sphere of influence. Some in your area may not be connected to you via email or online. Creating a mass postcard and sending it out through a service like ExpressCopy or the US Postal Service’s Every Door Direct will help you get the word out to your area of service in a way that is very efficient.
4. Focus on updating your business cards and collateral marketing material. For some, this might be priority number one, but in reality print marketing has taken a back seat to online marketing. These marketing pieces absolutely need to be updated, but not before your entire online presence has the correct information, as well.
If you follow these steps after signing your Metro South area office lease, then you won’t miss a beat after you relocate. The customers will continue to come in, people will know where you are located and your business can continue to thrive.
If you’re looking for office space in Boston’s Metro South area, don’t hesitate to contact me and ask for assistance. I’d be happy to guide you through the process. I hope to hear from you soon!